Hello there! Welcome to my website.

This space is where I share my work and thoughts, focusing specifically on Product Design.

I believe that behind every successful design lies a combination of decisions rooted in good old principles. One such principle is how effectively the design addresses the problem in a truthful, honest, and ethical manner. Since the advent of the first successful personal computer with GUI, the Macintosh, the design industry has witnessed significant shifts in aesthetics and approach. New trends continually emerge, some proving to be less favorable while others endure the test of time. Yet, amidst these changes, the core principles remain steadfast, mirroring the relative constancy of human nature.

And then AI.

Imagine spinning up a brand new project with backend, database, frontend, the whole stack and not stressing about complex setup. Or getting stuck on a weird logic bug and untangling it in hours. Or even building an app from scratch without knowing a single programming language. Now you can do all of that with just a few prompts in your own native language.

You can even create a design system with AI.

AI’s opening up huge possibilities that we don’t know what the limits are yet. And sure thing it’s changing designers’ approach to every matter. But in the end it’s a tool, a tool that needs an adaptive operator.

In addition to my work as a product designer, I’m also a certified cocktail mixologist and weekend hand tool woodworker. Feel free to reach out to me regarding any of these interests.

Cheers!